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| Criterion | ![]() UX Research Card Sorting | ![]() Product Discovery Opportunity Solution Tree |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Low | Medium |
Timedifferent | 20-45 min | 1-2 h Setup, laufend |
Participantsdifferent | Based on research question | 2-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | Information architectureNavigationStructure | DiscoveryOutcomesExperimentsOpportunity |
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