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| Criterion |  UX Research Card Sorting |  Product Discovery Opportunity Scoring |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitydifferent | Low | Medium |
Timedifferent | 20-45 min | 60-120 min |
Participantsdifferent | Based on research question | 3-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Opportunity Score Table, Top Outcomes |
Tagsno overlap | Information architectureNavigationStructure | PrioritizationDiscoveryOutcomesNeeds |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
