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| Criterion | ![]() UX Research Card Sorting | ![]() Product Discovery Outcome-Driven Innovation | ![]() Business Strategy 5-Minuten VC-Check |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. |
Complexitydifferent | Low | High | Low |
Timedifferent | 20-45 min | Mehrere Wochen | 5-15 min |
Participantsdifferent | Based on research question | 2-6 researchers plus sample | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step |
Tagsno overlap | Information architectureNavigationStructure | OutcomesInnovationResearchQuantitative | StartupValidationCompetition |
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