View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Card Sorting |  Product Strategy Impact Mapping |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium |
Timedifferent | 20-45 min | 45-90 min |
Participantsdifferent | Based on research question | 3-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | Information architectureNavigationStructure | OutcomesStrategyBehaviorPlanning |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
