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| Criterion |  UX Research Card Sorting |  Product Strategy ICE Scoring |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitysame | Low | Low | Low |
Timedifferent | 20-45 min | 30-60 min | 45-90 min |
Participantsdifferent | Based on research question | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | ICE Table, Top Idea List | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | Information architectureNavigationStructure | PrioritizationScoringGrowthDecision | AssumptionsRiskDecisionDiscovery |
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