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| Criterion |  UX Research Card Sorting |  Product Strategy GIST Planning |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-45 min | Wochen bis Monate je Goal | 1-3 h |
Participantsdifferent | Based on research question | 3-10 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | Information architectureNavigationStructure | RoadmapOutcomesPlanningExperiments | StrategyAnalysisPlanning |
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