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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
LowLowMedium
Timedifferent
20-45 min1-2 h45-120 min
Participantsdifferent
Based on research question2-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Content groups, Label set, IA hypothesesDIBB document, Belief list, Bet list, Learning reportTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
Information architectureNavigationStructure
StrategyDecisionAssumptionsHypothesis
TradeoffsDecisionCriteriaOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop