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| Criterion | ![]() UX Research Card Sorting | ![]() Product Strategy DIBB | ![]() Decision Making Trade-off Analysis |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 20-45 min | 1-2 h | 45-120 min |
Participantsdifferent | Based on research question | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | DIBB document, Belief list, Bet list, Learning report | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides |
Tagsno overlap | Information architectureNavigationStructure | StrategyDecisionAssumptionsHypothesis | TradeoffsDecisionCriteriaOptions |
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