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| Criterion |  UX Research Card Sorting |  Product Strategy DIBB |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitysame | Low | Low |
Timedifferent | 20-45 min | 1-2 h |
Participantsdifferent | Based on research question | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | Information architectureNavigationStructure | StrategyDecisionAssumptionsHypothesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
