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| Criterion | ![]() UX Research Card Sorting | ![]() Innovation Design Thinking | ![]() Innovation Brainwriting |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Low | High | Low |
Timedifferent | 20-45 min | 1 Tag bis mehrere Wochen | 15-30 min |
Participantsdifferent | Based on research question | 4-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Problem Statement, Prototype, Test Learnings | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | Information architectureNavigationStructure | InnovationPrototypeResearch | BrainstormingCollaborationInclusionIdeas |
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