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| Criterion |  UX Research Card Sorting |  Innovation Crazy 8s |  Innovation Brainwriting |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitysame | Low | Low | Low |
Timedifferent | 20-45 min | 8-15 min | 15-30 min |
Participantsdifferent | Based on research question | 1-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Sketch Set, Idea Shortlist, Direction Options | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | Information architectureNavigationStructure | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingCollaborationInclusionIdeas |
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