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| Criterion |  UX Research Card Sorting |  Product Discovery Assumption Mapping |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium |
Timedifferent | 20-45 min | 45-60 min |
Participantsdifferent | Based on research question | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | Information architectureNavigationStructure | AssumptionsRiskExperimentsValidation |
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