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| Criterion |  Business Strategy Business Model Canvas |  Innovation Morphological Analysis |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-3 h | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Morphological Box, Concept Combinations, Idea Shortlist | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | Business modelStrategyValueInnovation | IdeationInnovationCreativity | BrainstormingIdeationCreativityRisk |
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