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| Criterion |  Business Strategy Business Model Canvas |  Growth Growth Experiment |
|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 h | 1-2 Wochen |
Participantsdifferent | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Experiment card, Result summary, Next bet |
Tagsno overlap | Business modelStrategyValueInnovation | MarketingGrowthExperimentsLearning |
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