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| Criterion |  Business Strategy Business Model Canvas |  Product Strategy Counter Metrics |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 h | 30-60 min | 45-90 min |
Participantsdifferent | 2-8 | 2-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Counter Metric List, Guardrail Definitions | Impact Map, Outcome Hypotheses, Delivery Options |
Tags1 shared | Business modelStrategyValueInnovation | MetricsMeasurementStrategyExperiments | OutcomesStrategyBehaviorPlanning |
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