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| Criterion |  Innovation Brainwriting |  Product Discovery Smoke Test |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitysame | Low | Low | Low |
Timedifferent | 15-30 min | 1-5 Tage | 30-60 min |
Participantsdifferent | 3-12 | Nutzertraffic | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Interest Metrics, Conversion Signal, Learning Note | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | ValidationExperimentsDemandGrowth | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
