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| Criterion | ![]() Innovation Brainwriting | ![]() Business Strategy Ansoff Matrix | ![]() Facilitation Mind Mapping |
|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. |
Complexitysame | Low | Low | Low |
Timedifferent | 15-30 min | 45-90 min | 15-45 min |
Participantsdifferent | 3-12 | 2-8 | 1-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Ansoff Matrix, Growth Options, Risk Notes | Mind Map, Topic Clusters, Open Questions |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | GrowthStrategyMarketPortfolio | BrainstormingIdeasMappingStructureFacilitation |
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