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| Criterion |  Innovation Brainstorming |  Innovation Morphological Analysis |  Innovation Crazy 8s |
|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-60 min | 1-3 h | 8-15 min |
Participantsdifferent | 4-12 | 2-8 | 1-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity | BrainstormingSketchingSpeedDivergenceDesign sprint |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
