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| Criterion |  Innovation Brainstorming |  Operations Gemba Walk |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30-60 min | 30-120 min | 1-3 h |
Participantsdifferent | 4-12 | 2-6 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Observation Notes, Improvement Ideas | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | LeanObservationProcessOperations | IdeationInnovationCreativity |
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