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| Criterion |  Innovation Brainstorming |  Product Discovery Assumption Mapping |
|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium |
Timedifferent | 30-60 min | 45-60 min |
Participantsdifferent | 4-12 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | AssumptionsRiskExperimentsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
