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| Criterion |  Innovation Brainstorming |  Decision Making Argument Mapping |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-3 h | 1-3 h |
Participantsdifferent | 4-12 | 1-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Argument Map, Evidence Gaps, Decision Rationale | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | SensemakingDecisionRationale | IdeationInnovationCreativity |
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