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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  UX Research Tree Testing |
|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitysame | Medium | Medium |
Timedifferent | 2-4 h | 1-2 Tage |
Participantsdifferent | 3-10 | Based on research question |
Formatdifferent | Workshop | Async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | StrategyPositioningInnovationValue | Information architectureNavigationFindability |
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