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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy SMART Goals |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 15-30 min | 1-2 h |
Participantsdifferent | 3-10 | 1-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | SMART Goal, Measurement Note, Deadline | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | StrategyPositioningInnovationValue | GoalsPlanningMeasurementAlignment | AlignmentStakeholdersStrategyFacilitation |
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