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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Innovation SCAMPER |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 30-60 min | 1-3 h |
Participantsdifferent | 3-10 | 2-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | SCAMPER Idea List, Concept Shortlist, Variation Notes | Morphological Box, Concept Combinations, Idea Shortlist |
Tags1 shared | StrategyPositioningInnovationValue | BrainstormingIdeationCreativityReframingInnovation | IdeationInnovationCreativity |
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