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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Growth Golden Circle |  Business Strategy Three Horizons |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 30-60 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 3-10 | 1-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Why Statement, Messaging Notes, Positioning Draft | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | StrategyPositioningInnovationValue | MarketingPositioningCommunication | StrategyInnovationPortfolioForesight |
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