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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  UX Research Card Sorting |
|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Low |
Timedifferent | 2-4 h | 20-45 min |
Participantsdifferent | 3-10 | Based on research question |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Content groups, Label set, IA hypotheses |
Tagsno overlap | StrategyPositioningInnovationValue | Information architectureNavigationStructure |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
