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| Criterion |  Business Strategy Balanced Scorecard |  UX Research User Interviews |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | 4-12 | 1 participant per interview | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | StrategyMetricsExecution | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer |
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