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| Criterion |  Business Strategy Balanced Scorecard |  Business Strategy SWOT Analysis |
|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | High | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 4-12 | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | SWOT matrix, Strategic options, Action list |
Tags1 shared | StrategyMetricsExecution | StrategyAnalysisMarketPositioning |
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