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| Criterion | ![]() Business Strategy Balanced Scorecard | ![]() Product Discovery Opportunity Interview | ![]() UX Research HEART Framework |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 30-60 min je Interview | 120 min initial, dann laufend |
Participantsdifferent | 4-12 | 5-12 Interviews | 3-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Opportunity Themes, Customer Quotes | HEART-GSM Table, Dashboard |
Tagsno overlap | StrategyMetricsExecution | DiscoveryInterviewsOpportunityCustomer | MetricsUX researchMeasurementSatisfaction |
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