View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy Balanced Scorecard |  UX Research HEART Framework |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 120 min initial, dann laufend | 2-4 h |
Participantsdifferent | 4-12 | 3-6 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | HEART-GSM Table, Dashboard | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | StrategyMetricsExecution | MetricsUX researchMeasurementSatisfaction | JourneyServiceService design |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
