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| Criterion |  Business Strategy Balanced Scorecard |  Growth Funnel Analysis |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 1-3 h | 1-5 Tage |
Participantsdifferent | 4-12 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyMetricsExecution | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth |
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