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| Criterion |  Business Strategy Balanced Scorecard |  Growth Funnel Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 1-3 h | 1-2 h |
Participantsdifferent | 4-12 | 1-5 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Funnel report, Drop-off analysis, Optimization hypotheses | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | StrategyMetricsExecution | AnalyticsConversionGrowth | AlignmentStakeholdersStrategyFacilitation |
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