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| Criterion |  Business Strategy Balanced Scorecard |  Product Strategy Counter Metrics |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 30-60 min | 2-4 h |
Participantsdifferent | 4-12 | 2-6 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Counter Metric List, Guardrail Definitions | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | StrategyMetricsExecution | MetricsMeasurementStrategyExperiments | JourneyServiceService design |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
