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| Criterion |  Business Strategy Balanced Scorecard |  Delivery Communication Plan |
|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | High | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 4-12 | 2-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | StrategyMetricsExecution | CommunicationStakeholdersDeliveryPlanning |
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