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| Criterion |  Product Discovery Assumption Mapping |  Product Discovery Outcome-Driven Innovation |
|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High |
Timedifferent | 45-60 min | Mehrere Wochen |
Participantsdifferent | 2-8 | 2-6 researchers plus sample |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | AssumptionsRiskExperimentsValidation | OutcomesInnovationResearchQuantitative |
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