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| Criterion |  Product Discovery Assumption Mapping |  Innovation Brainstorming |  Innovation SCAMPER |
|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-60 min | 30-60 min | 30-60 min |
Participantsdifferent | 2-8 | 4-12 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Idea pool, Theme clusters, Shortlist | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | AssumptionsRiskExperimentsValidation | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingIdeationCreativityReframingInnovation |
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