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| Criterion |  Product Discovery Assumption Mapping |  Innovation Brainstorming |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 45-60 min | 30-60 min | 1-3 h |
Participantsdifferent | 2-8 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | AssumptionsRiskExperimentsValidation | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
