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| Criterion |  Product Discovery Assumption Mapping |  Innovation Brainstorming |
|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low |
Timedifferent | 45-60 min | 30-60 min |
Participantsdifferent | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | AssumptionsRiskExperimentsValidation | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
