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| Criterion |  Business Strategy Ansoff Matrix |  Innovation TRIZ |  Business Strategy Three Horizons |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 45-90 min | 1-4 h | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Contradiction Statement, Inventive Principles, Solution Concepts | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | GrowthStrategyMarketPortfolio | InnovationProblem solvingContradictionsCreativity | StrategyInnovationPortfolioForesight |
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