View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy Ansoff Matrix |  UX Research Surveys |  Business Strategy Three Horizons |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 3-14 Tage | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 50+ | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Survey Results, Charts, Segment Insights | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | GrowthStrategyMarketPortfolio | QuantitativeResearchValidation | StrategyInnovationPortfolioForesight |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
