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| Criterion |  Business Strategy Ansoff Matrix |  Facilitation Storytelling |
|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Low | Medium |
Timedifferent | 45-90 min | 45-120 min |
Participantsdifferent | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | GrowthStrategyMarketPortfolio | CommunicationNarrativeStakeholdersFacilitation |
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