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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.
Complexitydifferent
LowLowHigh
Timedifferent
45-90 min1-5 TageHalf day
Participantsdifferent
2-8Nutzertraffic3-12
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesInterest Metrics, Conversion Signal, Learning NoteLeverage Map, Action Strategy
Tagsno overlap
GrowthStrategyMarketPortfolio
ValidationExperimentsDemandGrowth
Systems thinkingChangeStrategy
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics