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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Scenario Planning |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Low |
Timedifferent | 45-90 min | 0.5-2 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 4-12 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Scenario Set, Strategic Implications, Robust Options | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyUncertaintyPlanning | ValidationExperimentsDemandGrowth |
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