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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Problem Interview |
|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Low | Medium |
Timedifferent | 45-90 min | 30-60 min je Interview |
Participantsdifferent | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | GrowthStrategyMarketPortfolio | DiscoveryInterviewsValidation |
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