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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Porter Five Forces |  Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | 1-2 h |
Participantsdifferent | 2-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Five Forces Analysis, Competitive Risks, Strategic Options | TOWS Matrix, Strategic Options, Priority Actions |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyCompetitionMarket | StrategyAnalysisOptions |
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