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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Outcome-Driven Innovation |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 45-90 min | Mehrere Wochen | 45-60 min |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | GrowthStrategyMarketPortfolio | OutcomesInnovationResearchQuantitative | AssumptionsRiskExperimentsValidation |
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