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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Lean Canvas |
|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. |
Complexitydifferent | Low | Medium |
Timesame | 45-90 min | 45-90 min |
Participantsdifferent | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Lean Canvas, Core Assumptions, Experiment Backlog |
Tagsno overlap | GrowthStrategyMarketPortfolio | StartupLeanAssumptionsBusiness model |
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