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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Jobs to Be Done |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-3 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 5-12 Interviews | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Job Stories, Outcome Statements, Opportunity List | ICE Table, Top Idea List |
Tagsno overlap | GrowthStrategyMarketPortfolio | CustomerOutcomesNeeds | PrioritizationScoringGrowthDecision |
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