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| Criterion |  Business Strategy Ansoff Matrix |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 45-90 min | 2-4 h | 0.5-2 Tage |
Participantsdifferent | 2-8 | 4-10 | 6-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | GrowthStrategyMarketPortfolio | JourneyServiceService design | Service designOperationsJourneyBlueprint |
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