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| Criterion |  Business Strategy Ansoff Matrix |  UX Research Customer Journey Mapping |  Growth Hooked Model |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 2-4 h | Multiple workshops over several weeks |
Participantsdifferent | 2-8 | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Journey Map, Pain-point List, Opportunity Backlog | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | GrowthStrategyMarketPortfolio | JourneyServiceService design | GrowthBehaviorRetention |
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