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| Criterion |  Business Strategy Ansoff Matrix |  Systems Thinking Iceberg Model |  Systems Thinking Wardley Mapping |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. | Wardley Mapping makes visible where an offering stands today and where it can evolve. The method connects user need, value chain, and evolution stages into a strategic basis for platform, build, or buy decisions. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | 30-60 min | 1-3 h |
Participantsdifferent | 2-8 | 2-10 | 2-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Iceberg Worksheet, Pattern Notes, Intervention Ideas | Wardley Map, Strategic Options, Evolution Notes |
Tagsno overlap | GrowthStrategyMarketPortfolio | Systems thinkingRoot causePatterns | StrategySystems thinkingDynamics |
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